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SPAR Invests €1.2m In New Christmas Advert

SPAR is set to launch its new Christmas advert ahead of the 2022 festive season.

According to the convenience retail group, it has invested €1.2 million in the new SPAR advertising campaign, which is titled ‘Finding Christmas’.

The sequel to SPAR’s previous Christmas advert will officially launch on 10 November and run up until Christmas Day, across TV and video on demand.

According to SPAR, the advert will appear in key advertising slots during the FIFA World Cup tournament and The Late Late Toy Show, which will air on Friday 25 November.

Under The Tree 

Revisiting the spirit of the 2012 classic, SPAR picks up its original theme of ‘Finding Trees’, but cleverly reinterprets it in a modern way, which is more fitting with Ireland and its people ten years on.

The advert continues with the warm message from SPAR’s 2012 advert, that ‘wherever you find the tree, we hope you like what’s under it,’ reflecting SPAR’s famous ‘under the tree’ tagline.

Commenting on the new campaign, Suzanne Weldon, chief marketing and communications officer at BWG Foods, said, “The success and global acclaim of our previous Christmas advert meant we had a lot to live up to this time, but we’re all confident that we’ve created something special once again that will resonate with everybody, no matter who or where you are in Ireland.

“This quirky but warm advert is a celebration of SPAR’s love for the annual festive period, and also our connectedness with the many wonderful communities that we serve throughout Ireland.”

The Cast

The cast of the new advert will feature a number of non-actors.

It will also feature two of the original cast members from the 2012 SPAR advert, who were originally cast as two young primary-school pupils, but who will now appear as senior secondary-school students in the sequel.

The advert was filmed over five days at various locations across Galway, Kildare, Wicklow, Meath and Dublin.

© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.

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