Spar Ireland is using part of BWG Foods’ €1 million investment in the brand to launch an advertising campaign, which will be released on 3 July on TV, online, and in-store.
In the ad, individuals at different stages of life are shopping at Spar. The advertising campaign is focused on showing how Spar adapts to its customers’ shopping habits and is called ‘Spar Always Changing’ programme.
Commenting on the new campaign, Suzanne Weldon, Marketing & Communications Director at BWG Foods said the group is hugely excited about launching the campaign “as we feel it has really captured the essence of the SPAR brand”.
“It cleverly recognises that all shoppers have their own unique needs while highlighting SPAR as a brand that is first to market with new and responsive offerings,” Weldon said.
“It also supports the recent launch of our new store design that is currently being rolled out across the country.”
The film, which was created by SPAR Ireland and Publicis, was produced by Red Rage Films, is set in a woodland forest and features the Spar tree.
The setting is supposed to align with the look and feel of Spar’s new store design.
There are 10-second, 30-second, and 40-second versions of the ad.
Spar’s goal is to be a convenient shopping option for customers, and the retailer will tailor store offerings in real-time to different periods of the day.
Spar will also use consumer-facing technology solutions in order to adapt to customers’ needs more quickly.
© 2019 Checkout – your source for the latest Irish retail news. Article by Libby Seline. Click sign-up to subscribe to Checkout.