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SuperValu Sold 3.5% More Easter Eggs, Year On Year

By Donna Ahern
SuperValu Sold 3.5% More Easter Eggs, Year On Year

SuperValu has announced that it sold 3.5% more Easter eggs this year, compared to 2022.

The retailer noted that white-chocolate eggs performed particularly well, but the overall top-selling Easter egg was the Cadbury Buttons small egg, which sold almost 300,000 units.

Ian Allen, managing director, SuperValu, said, “We were pleased to see our shoppers treating themselves this Easter, while also finding value in our range of products.

“We know these are challenging times, with budgets stretched by the cost-of-living crisis. We will continue to remain laser focused on meeting our customers’ needs, with the good-value, high-quality offering that they expect from SuperValu.”

Customer Survey


Meanwhile, SuperValu’s Easter customer survey revealed that 85% of customers bought Easter eggs this year.

Just under half (49%) ate one to two eggs, while 14% indulged a little more, and had three to four eggs.

The survey also found that 18% of shoppers bought more Easter eggs and treats this year than they did last year.

This Easter Week, customers found value in the SuperValu own-brand range, with the cost-of-living crisis an ongoing issue for consumers nationwide.

Year-On-Year Growth


Year-on-year growth in own-brand sales was three times the level of year-on-year growth in branded products. The outperformance of own-brand is being seen in most categories in store.

For example, SuperValu’s Signature Tastes range of own-brand products – which had its best year ever in 2022 – saw sales growth of 9.2% versus the same period last year, the retailer noted.

The customer survey found that 23% of shoppers bought more Irish produce this year than they did last year.

Almost three quarters (73%) of shoppers said that they were busy in the kitchen cooking an Easter lunch or dinner entirely from scratch.

For the main ingredient, it was a close call between lamb and chicken, with 23% of customers choosing lamb for their main course and 22% choosing chicken.


Read More: SuperValu Invests €7.9m In Sustainability Initiatives In Six Months

© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.

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