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SuperValu And Thinkhouse Collaborate on ‘Local Action, Global Impact’ Campaign

By Donna Ahern
SuperValu And Thinkhouse Collaborate on ‘Local Action, Global Impact’ Campaign

SuperValu has unveiled its biggest ever sustainability campaign ‘Local Action, Global Impact.’

The campaign is part of SuperValu’s continuous drive to showcase the small actions we can all take in our homes, stores and towns to make a collective global impact.

SuperValu noted that, as one of Ireland’s Sustainable Development Goals (SDG) champions believe how we live and work together in local communities is crucial to create a more sustainable future for everyone.

The creative campaign and strategy is led by the SuperValu sustainability team along with Thinkhouse, an agency that’s fast becoming recognised as Ireland’s leading experts in sustainability communications.

SuperValu’s ‘Local Action, Global Impact’ campaign is live throughout this summer and autumn as it’s launched in two phases:


Phase 1

According to the retailer, the first phase of ‘Local Action, Global Impact’ is currently live across TV, cinema, radio, and SuperValu’s digital hub and social channels.

Inspired to play their part in building sustainable communities, the campaign shows how local actions can make a global impact - how the way we live and work together in local communities is connected to the creation of a more sustainable world.

The advert shows Real Action by Real People – highlighting from SuperValu retail partners, colleagues and GAA clubs to SuperValu TidyTowns volunteers, the positive impact that can happen when people come together in their own homes, stores and towns to make changes that make living sustainably easier.

Phase 2


 The second phase of the Campaign, launches on September 1st when it shines a light on the positive local impact of SuperValu TidyTowns.

SuperValu and its retail partners have sponsored and supported the TidyTowns competition since 1991, making it one of the longest running community sponsorships in Ireland.

The key message of the campaign will showcase how by getting behind SuperValu TidyTowns we can restore our natural environment and significantly improve biodiversity.

Each year the SuperValu TidyTowns Competition inspires almost 30,000 volunteers to give over 3 million hours of their time to improve their local communities and environment.

‘Local Action, Global Impact’


Commenting, Ray Kelly, marketing director, SuperValu, said, “The ‘Local Action, Global Impact’ campaign is crucial to meeting our responsibilities as a business, investing in Ireland’s sustainable transition from the heart of local communities and beyond.

"SuperValu is in a unique position to drive real action with our strong shopper base who, we know, care and want to take action.

"It’s up to us to make it easy, and desirable, for them. Over the last number of years, we have made significant strides in the area of sustainability with more to do, however along with our retail partners we are committed to making change for the good of all communities.”

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