SuperValu, one of Ireland’s leading retailers, has launched its 10th year as a sponsor of the GAA Football All-Ireland Senior Championship.
In announcing the news, the retailer also revealed that it will contribute over €2.6 million to the GAA and GAA Clubs across the country, this year.
The retailer has already contributed over €18 million to support the development of the GAA.
“From GAA to Tidy Towns, SuperValu prides itself on being a valued member of every community in which we operate,” Ray Kelly, SuperValu Marketing Director, explained.
“Our GAA partnership has allowed us to support the development of the game – from where it all begins at a grassroots level in towns and communities across Ireland, to players who represent their parish and county.”
SupereValu said that it would work closely with this year’s ambassadors, which include Dublin’s Bernard Brogan, Mayo’s Andy Moran, Galway’s Damien Comer, Cork Captain Doireann O’Sullivan and former Cork star Valerie Mulcahy, to explore what it is that makes GAA so unique.
Kelly also introduced the retailers’ ‘Community Pitch’ initiative, which is aimed to support GAA Club members and volunteers who “do such fantastic fundraising work, to improve their clubs and facilities”.
“It’s hard to keep knocking on the same doors,” Kelly explained.
“With the introduction of this initiative, we will be able to help make a real difference by assisting some of those clubs with their maintenance works and upgrade plans.”
The Community Pitch initiative will be open to all GAA clubs from August.
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.