SuperValu has launched the first grocery shopping app in Ireland. The SuperValu app is available for both Android and iPhone users and allows customers to avail of the same special offers, fresh food and delivery service that are available in store.
Irish consumers currently spend €4 billion online each year and that figure is expected to rise to €21 billion by 2017 as more people turn to the web for their shopping needs.
The huge growth in online spending is primarily being driven by mobile commerce and with 71% of the Irish population expected to own a smartphone by the beginning of 2013, the sector is set to expand further.
The SuperValu app contains a range of innovative features such as the ability to scan the barcode of a product with their mobile to purchase it from the comfort of their home or check product ingredients and nutritional information.
As all SuperValu stores are owned and operated by local entrepreneurs, customers will be able to avail of tailored offers and local produce exclusive to their neighbourhood supermarket.
SuperValu's Real Rewards loyalty card can also be used in conjunction with any purchase, replicating the in-store experience.
Commenting on the app, Edel Russell, Innovation, Consumer & IT Director, SuperValu, said: "The SuperValu Online Shopping app is designed to make our customers lives easier by enabling them to shop anytime, anywhere. It forms part of SuperValu's wider digital strategy where we regularly engage with shoppers through our 110,000 strong Facebook community and by SMS and email newsletters."
SuperValu has also launched a separate recipe app that delivers hundreds of recipes from the SuperValu.ie site to help customers make the most of their weekly shop with a meal planner.