Supervalu Launches Premium Irish Pork Range
Supervalu has announced the launch of a new, fully traceable premium Irish pork range called ‘Supervalu Signature Tastes Irish Hampshire Pork’.
The new range, which was launched by Minister for Agriculture Michael Creed T.D. at the National Ploughing Championships, will help boost the €117 million Irish pork market by offering consumers a premium pork product from traditionally-reared Irish pigs at an affordable price.
Supervalu believes its Signature Tastes Irish Hampshire Pork has a number of distinctive features which set it apart from competitors. The Hampshire breed is renowned for the leanness of its meat, and all Irish Hampshire pigs bred for the range are traditionally reared on a Bord Bia approved farm, and are sourced within 20km of meat production facility McCarren Meats.
Speaking at the launch, Minister for Agriculture Michael Creed T.D. said, “The Irish agrifood industry has played a crucial role in Ireland’s economic recovery and innovation will be key in ensuring it continues to do so. This initiative by SuperValu, McCarren Meats and Oliver Carty, represents an important development in bolstering the Irish pork market.”
Eamon Howell, Supervalu Trading Director said, “We continue to drive the fresh food leadership agenda, constantly raising the bar in terms of innovation and providing customers with fresh, locally-sourced quality Irish food. We aim to boost pork sales with Supervalu Signature Tastes Irish Hampshire Pork, with seven out of ten consumers choosing the product over standard pork in our taste tests.”
Supplier for the Supervalu Signature Tastes Irish Hampshire Pork Luke Bogue, from Ballineagh county Cavan, was also present at the launch: “This is a fantastic boost for the Irish pork industry. I have built a business that employs 40 people by focusing on quality, with the welfare of our pigs of paramount importance to us. This premium range draws on traditional, time-honoured pig rearing techniques to deliver the very best in flavour. We are delighted that through this initiative Supervalu is helping us to promote Irish pork to a larger audience.”
75% of products on Supervalu’s shelves is sourced or produced in Ireland, and the retailer purchases almost €2 billion worth of goods from Irish suppliers.
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