SuperValu has made a donation of €100,000 to homeless charity Focus Ireland, following a Christmas promotion which saw 14 cent from every 19 cent bag of carrots, net of Brussels sprouts and melons sold in the days before Christmas 2013 donated to the charity.
“We are delighted to accept this significant donation from SuperValu and its customers which will help fund our vital work providing over 70 services to combat and prevent homelessness across Ireland," said Mark Byrne, acting CEO, Focus Ireland.
"Every single euro of this donation will support this work to help children and families who are homeless and trapped in an awful situation. It will also support our work to prevent many families and people from losing their home in the first place.”
Commenting on the Christmas promotion, Martin Kelleher, managing director, SuperValu, said the retailer's "decision to not follow the market in reducing prices, and instead offer a significant percentage of every sale to charity, enabled our customers to make a contribution to a worthy cause while also supporting Irish suppliers."
© 2014 - Checkout Magazine by Stephen Wynne-Jones