SuperValu has been named the 'most reputable' Irish grocery brand in the annual Ireland RepTrak 2014 study, announced by The Reputations Agency.
The independent study ranks 100 organisations in Ireland based on their RepTrak Pulse score, which represents an average measure of people’s feelings for it. The scores are statistically derived from four emotional indicators: trust, esteem, admiration and good feeling.
Commenting on the award Ray Kelly, SuperValu Marketing Director said “We are delighted to be recognised as the grocery retailer with the best reputation in the market. This research reflects our position as the leading Irish retailer that is renowned for its support of the Irish food industry, local producers and strong community values."
Overall, Volkswagen ranked first among the firms studied, with SuperValu (2nd), An Post (3rd), Google (4th) and Boots (5th) all following in the top five.
