SuperValu stores in Northern Ireland are hoping to raise in excess of £100,000 for Action Cancer. From December 1, 37 stores will host Christmas activities for customers in order to raise money for the charity.
The events will include Mince Pie and Mulled Wine Tastings, Signature Tastes and Christmas Party Food Tastings as well as competitions to win everything needed for a Christmas party. Additionally a variety of kid-friendly events will take place.
SuperValu Marketing Manager, Donna Morrison, told Farming Life: “SuperValu and its independent retailers have supported Action Cancer since 2006. With the season of goodwill around the corner, our stores will be getting involved with everything from colouring competitions for the kids to family hamper giveaways. All will be Christmas themed to encourage customers to donate and help SuperValu reach its fundraising target.”
The money raised will go towards funding the Action Cancer Big Bus mobile detection unit, which provides cancer screening and information to workplaces, community groups and SuperValu stores.
© 2014 - Checkout Magazine by Genna Patterson