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SuperValu Partners With Bank Of Ireland For Loyalty Programme Relaunch

SuperValu has announced a new partnership with Bank of Ireland as part of the relaunch of its Real Rewards loyalty programme.

SuperValu is aiming to make Real Rewards the number one loyalty programme in the country. In order to realise this ambition, SuperValu will be introducing new partners, among them Ireland’s leading brands, providing customers more opportunities to earn points and get more value from the Real Rewards programme.

Bank of Ireland is the first in a number of new partners from a range of different industries that SuperValu will incorporate into its Real Rewards programme. Customers will be able to use points to save money on their weekly shop, with Money Back Vouchers posted at three key times during the year, or they can use points for savings with Real Rewards partners.

Commenting on the announcement, SuperValu MD Martin Kelleher said, "Financial services was one of the key areas our customers wanted us to explore in terms of new partners for our Real Rewards programme as card payments are becoming increasingly popular for consumers in Ireland. As the market leader in its field, Bank of Ireland is the ideal partner for us as they are one of Ireland’s leading companies and we share a large crossover in terms of both our respective customer bases."

Richie Boucher, Chief Executive, Bank of Ireland added: "We are delighted to work with Supervalu on this significant loyalty partnership, which is the first alliance of its kind for Irish consumers. With over 470 branches and stores between us nationwide, our Supervalu partnership will benefit a considerable number of households across the country and we look forward to communicating the Real Rewards programme to Bank of Ireland customers over the coming months."

© 2016 - Checkout Magazine by Miyuki Nakano

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