SuperValu announced today (11 April) that it expects to sell €17 million worth of Lamb this Easter.
The lamb is 100% Irish born and bred, reared by Bord Bia Quality Assured farmers such as Roscommon based Anthony Moran. A long-standing supplier of SuperValu lamb for the last 20 years the grocery retailer revealed.
Commenting on the announcement, Martin Kelleher, Managing Director, SuperValu said, “As the number one supporter of the Irish agri-food industry, SuperValu is committed to bringing the very best of locally-sourced fresh Irish produce to consumers.
"Our policy is to stock 100% Bord Bia approved SuperValu branded meat products, meaning our customers can be confident they are buying the best in Irish meat, while also supporting local Irish suppliers. Our long-term partnerships with producers like Anthony Moran are key to delivering on our strategy of fresh food leadership.” Kelleher added.
SuperValu sources from over 2,200 Irish suppliers – 'more than any other grocery retailer in the Irish market – equating to an annual economic contribution of €2.19 billion'.
It highlighted that lamb producer Anthony Moran keeps 200 ewes, maintaining the highest standards to ensure the best quality lamb for Irish consumers each year.
Moran commented, “I am proud to once again supply SuperValu with the highest quality new season Irish spring lamb. Over the years, my relationship with SuperValu has gone from strength to strength and I look forward to continuing this partnership long into the future.”
The lamb is already on sale at selected SuperValu butcher counters across Ireland.
© 2017 - Checkout Magazine by Donna Ahern