SuperValu expects to sell €18 million worth of fresh Irish lamb in 2015 and €300,000 worth of Irish seasonal rhubarb this spring.
SuperValu’s lamb is born, bred and reared in Ireland. The first of its new season lamb is available at selected SuperValu butcher counters nationwide.
Its Irish rhubarb is grown by Cork-based Roland Newenham, who has supplied SuperValu for over three decades and supports more than 30 local jobs.
Rhubarb is one of the lowest calorie vegetables, and contains a wide range of nutrients from fibre, to vitamins and minerals.
Eamon Howell, Trading Director, SuperValu, commented “We are committed to sourcing locally wherever possible, with the best of seasonal Irish produce currently available in-store - just in time for Easter.”
He added that customers new to cooking lamb can “avail of the expertise of our in-store expert butchers, ensuring they are guaranteed the best cut of meat whatever the occasion.”
© 2015 - Checkout Magazine by Jenny Whelan.