SuperValu TidyTowns Promotes Pollination Goals With 'Vale Of Honey'

By Donna Ahern
SuperValu TidyTowns Promotes Pollination Goals With 'Vale Of Honey'

SuperValu TidyTowns and Clonmel (aka the 'vale of honey') and SuperValu are actively promoting pollination as part of their sustainability goals.

'A decline in pollination is a growing concern across the country and world with bee numbers falling and one third of Ireland’s bee species at risk of extinction,' the group said in a statement.

The Clonmel TidyTown’s committee with the help of Martin’s SuperValu 'are on a mission' to stop the decline and help protect Ireland's bee population'.

"We are already seeing the impact of the pollinator project on the people of Clonmel," Stuart Martin from SuperValu Clonmel said.

"Many have started to create pollinator friendly spaces in their own gardens which is a real sign that awareness has increased around the need for our communities to protect our bees.”


Pollinator Award

SuperValu TidyTowns Clonmel previously won the pollinator award in 2018 after key projects in pollination and biodiversity.

‘’People are often surprised to hear that sustainability is such a big part of TidyTowns but it has become a key focus for our efforts in recent years and there are now several environmental and sustainable awards, including the Pollinator Award," Carmel Behan from the local TidyTowns committee said.

The Clonmel TidyTowns’ committee set up a series of initiatives and local projects to educate people on how to make their community more pollinator friendly.

The projects were focused on targeting the younger generation and educating local schools; local children were involved in planting and protecting existing sources of food and shelter for pollinators, putting up educational pictures and signs and creating ‘Bee Hotels’.


"The Poppy Sculpture is one of our most famous landmarks in Clonmel, and as part of our mission to help protect our pollinators we turned it into a Wild Flower roundabout," she added.

"Not only does it act as a habitat for bees, but it helps our community understand the importance of being more proactive in environmental initiatives, not just for now but the future as well.’’

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