SuperValu has announced that it will sell €19 million worth of Irish lamb in 2014, the equivalent of132,000 lambs, across its stores.
New season Irish lamb goes on sale in SuperValu stores from today, Monday 14 April. In 2013, SuperValu sold a total of €178 million of fresh meat sourced from Irish suppliers.
“SuperValu is the number one supporter of the Irish food industry and we continue to lead the way by selling more fresh Irish lamb than any other retailer in the country," said Martin Kelleher, Managing Director, SuperValu. "Our customers are guaranteed the best quality as we’re also the only grocery retailer with a butcher’s counter in almost every store, enabling us to deliver the freshest meat and the know-how to make the most of it.”
Pictured is Holly Carpenter with the new season Irish lamb.