SuperValu’s ‘Tap to Donate’ Fundraiser Back For World Autism Month To Raise Funds for AsIAm

By Donna Ahern
SuperValu’s ‘Tap to Donate’ Fundraiser Back For World Autism Month To Raise Funds for AsIAm

Following the success of last year’s ‘Tap to Donate’ fundraising campaign, SuperValu is encouraging the nation once again to get behind the initiative for AsIAm during World Autism Month.

Running for four days, the SuperValu highlighted that its ‘Tap to Donate’ fundraising drive takes place in SuperValu stores nationwide from 7 – 10 April, and customers can simply tap to donate €2 at the till when making any purchase to help raise much needed funds for AsIAm.

The retailer noted, that the money raised by customers during the four-day fundraiser will support the AsIAm Community Support Team. 

Ian Allen, managing director, SuperValu said, “The ‘Tap To Donate’ fundraiser is an important event to not only raise much-needed funds, but to raise awareness about the barriers that autistic people face in local communities. 

'Same Chance'


Speaking about SuperValu’s ‘Tap To Donate’ fundraising campaign for World Autism Month Month, CEO of AsIAm, Adam Harris said, “World Autism Month is a great opportunity for people of all ages to learn about autism as well as the daily barriers autistic people face."

AsIAm is Ireland’s national autism charity, and this year’s World Autism Month theme for the not-for-profit is ‘Same Chance’, which aims to highlight the barriers autistic people still regularly identify and endure across the areas of social, education and professionalism in society today. 

"Every €2 generously donated will go towards supporting our advice, guidance and support programmes for the autism community and will also enable us to grow the work our Community Support Team do across local communities," he added. 

2021 Fundraiser 

In 2021 over €50,000 was raised during the SuperValu fundraising campaign and all money went directly to the AsIAm Community Support Team.


This dedicated team provides a range of direct supports to autistic people and their families including the AsIAm Autism Information Line, the AsIAm Advice Clinics Programme and the AsIAm Seminar Series which is directly sponsored by SuperValu.

Since November alone, the Community Support Team have already supported over 800 families.

© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click sign up to subscribe to Checkout.

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