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Tesco Ireland Launches Annual Christmas Food Appeal In Support Of FoodCloud

By Maev Martin
Tesco Ireland Launches Annual Christmas Food Appeal In Support Of FoodCloud

Broadcaster, Ruth Scott has teamed up with Tesco Ireland to launch this year’s Annual Christmas Food Appeal, in partnership with FoodCloud.

In a year that has seen unparalleled levels of community spirit and acts of kindness, Tesco said that is calling on its customers to once again support their local communities by contributing to its annual food appeal.

Rosemary Garth, communications director, Tesco Ireland said: “We are acutely aware of the difficulties that this year has caused for so many and for the organisations who work to support those less fortunate."

Now in its seventh year, the annual appeal will take place across 94 Tesco Extra and Superstores this Friday 4th, Saturday 5th, and Sunday 6th December and invites customers to purchase just one additional food or household item when they shop in-store this weekend.

"Every year, our customers show incredible generosity by selflessly doing their bit to support members of their local communities,” Garth added.


Special ‘Shopping List’

As part of the appeal, Tesco said that has created a special ‘shopping list’ of suitable items, that will be on display at the entrance of each participating store.

All the items donated during the appeal across Tesco stores will be distributed to over 130 partner causes from the Tesco surplus food donations programme, operated in partnership with FoodCloud.

"More and more charities have been seeking our services since the start of the pandemic and every donation will help support families in need in their local communities,” said Iseult Ward CEO of FoodCloud.

Campaign ambassador Ruth Scott added: "As we prepare for Christmas that may look a little different this year, by coming together and supporting those around us who need it most, we can all play a small part to make a big difference."

© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout. 

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