Tesco Ireland Partners With FoodCloud To Launch Annual Christmas Food Appeal

By Donna Ahern
Tesco Ireland Partners With FoodCloud To Launch Annual Christmas Food Appeal

Tesco Ireland has partnered with FoodCloud to launch the Annual Christmas Food Appeal for 2019.

Now in its sixth year, the annual appeal takes place across Tesco’s Extra and Superstores nationwide this Friday, 29 and Saturday, 30 November.

The appeal encourages shoppers to support those in need within their local communities this Christmas, by donating a product when they shop in-store this weekend, the retailer explained.

"Our annual Christmas Food Appeal enables us to provide much-needed food and household items to families for whom Christmas would otherwise be a more difficult time," said Geraldine Casey, Director, Tesco Ireland.

"Since 2014, each year we have collected over €100,000 worth of food for families through this appeal alone. Our customers have been so generous every year and this year, we have over 130 partner causes on board to collect items over the two days."


‘Shopping List’

Over the two days, customers can purchase and donate extra items from a ‘shopping list’ of proposed products, which will be on display at front of stores nationwide. Non-perishable foods are paramount for local causes, with tea bags, pasta and rice, breakfast cereals and tinned goods top of the list.

Casey added: "If everyone who visits a store this weekend donated just one item, imagine the impact we could collectively have in communities across the country this Christmas.”

The Tesco Christmas Appeal also welcomes household necessities such as toiletries, nappies, small clothing items and toys, as well as food items to meet the needs of those vulnerable in our local communities.

As they shop for their own home this weekend, customers are encouraged to pick up just one additional item and donate it to the Christmas Appeal Trolley at the front of the store on their way out.


Food Cloud

All of the items donated during the appeal across Tesco stores will be given to over 130 partner causes from the Tesco surplus food donations programme, which is run in partnership with FoodCloud.

"Our volunteers are at the ready to receive donations throughout this weekend and redistribute them to families in need in their local communities.” added Aoibheann O’Brien, CEO of Food Cloud.


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