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Tesco To Highlight Taste Bud Participants In Store

149 Tesco stores across the country will be highlighting a selection of the 70 Irish food & drink producers that have joined their Taste Bud programme in partnership with Bord Bia through an in-store campaign.

2015 marks the fourth year of the annual supplier development programme which runs over a seven-month period every year incorporating Local, National and Export levels to support food and drink producers at various stages of their development and help them grow their business with Tesco in Ireland and Tesco markets abroad.

Tesco will unveil POS in stores that will highlight the nearly 70 producers that have joined since the programme launched in 2012. The campaign is supported through in-store POS, 150,000 copies of the Tesco magazine, 500,000 copies of Fresh Value, social media, PR, in-store displays in 70 stores and sampling in 12 stores.

July also sees the first in a series of in-store promotions planned as part of this year’s Taste Bud programme including special offers on the following Taste Bud suppliers; Ballymaloe relish, Broderick's mini bites, Flahavan’s, Glenilen yoghurts, Glenisk yoghurts, Green Saffron sauces, Irish Atlantic sea salt, Keogh’s crisps, Lily O’Brien’s chocolates, Newgrange Gold rapeseed oil, Paganini desserts and The Scullery sauces.

The development programme has been completed by 50 Irish companies so far, recording over €30 million worth of sales to Tesco stores, a quarter of which was generated in the UK, highlighting the export opportunities realised through the programme. Taste Bud is the only supplier development programme in Ireland offering Irish food and drink companies export potential to international markets and currently participating companies are collectively listed in over 1,000 Tesco stores.

© 2015 - Checkout Magazine by Niall Swan

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