With many retail businesses still closed, hundreds of producers and store owners have gone online. Maev Martin talks to the founder and managing director of one of those businesses, Noel Smith of Fresh The Good Food Market, about how his operation has ‘pivoted’ to adjust to the new grocery retail landscape
Noel Smith announced the launch of his new online shopping website last month.
While the company had been planning a move into the online space, he concedes that Covid-19 “refocused our minds in terms of getting into the space more quickly to see if this would work for us. Without Covid-19 we might not have launched it for another 12 months. In March, I decided to speed up the process and the team and I worked tirelessly to action it and we have been amazed at the response.”