In tandem with high profile re-branding programme, Circle K Ireland has been acquiring a reputation for being first to market in the forecourt sector. Paul Dixon, their newly-appointed senior director of retail sales and operations, talks to Maev Martin about their in-store personalisation platform and how electric vehicles will shape the forecourts of the future
The rebranding of forecourt stores from Topaz to Circle K began in April last year.
Circle K Ireland has now completed the re-branding of its 160 company-owned sites, while the re-branding of their dealer sites is ongoing.