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Dunnes Stores Launches Gluten-Free Christmas Hub

By Maev Martin
Dunnes Stores Launches Gluten-Free Christmas Hub

Dunnes Stores has become the first and only Irish food retailer to secure the coveted Crossed-Grain Trademark, for its own brand of gluten-free products.

Now Dunnes Stores and the Coeliac Society of Ireland have announced a new Christmas sponsorship deal, involving the launch of the Gluten-Free Christmas Hub 2022.

It can be difficult to enjoy Christmas when you are coeliac, or gluten intolerant.

With over 500,000 individuals falling into that category, Dunnes Stores has teamed up with the Coeliac Society of Ireland to lead the way in demonstrating how you can have a tasty, enjoyable festive season with friends and family without the fear of being ill as a result.

Crossed-Grain Trademark


The Crossed-Grain Trademark represents safety and integrity, providing certainty that what is purchased at Dunnes Stores is manufactured to the highest standards.

It also provides a quick reference point for customers when out shopping, and removes uncertainty on the gluten-free status of a product.

“To be the first retailer in Ireland to receive the Crossed-Grain Trademark is an honour and a privilege,” said James Wilson, food director at Dunnes Stores.

“All our customers are important to us, and being able to reassure those who suffer, particularly from coeliac disease and gluten intolerances, of the highest-quality and safest food products is a priority.”

Christmas Hub 2022


The new Christmas Hub 2022 is available online to all coeliac customers and those who are gluten intolerant.

The hub is packed with information and practical advice from health and nutrition experts, as well as tips, recipes, and cook-along videos from top chefs.

It also provides helpful hints about staying healthy over the festive season.

Most importantly, there is clear information on how to prepare food safely, to avoid cross-contamination with foods that contain gluten.

“We are excited to partner with Ireland’s leading grocer, Dunnes Stores, for this Christmas initiative, and we also congratulate them on attaining the Crossed-Grain Trademark, which is no mean feat to achieve,” said Gill Brennan, chief executive of the Coeliac Society of Ireland.


“Christmas is a time of celebration and indulgence, and it should be no different for those who cannot eat anything containing gluten, for medical reasons.

“Even a tiny amount of it in someone’s Christmas dinner can make someone living with coeliac disease very ill.

“The Gluten-Free Christmas Hub is a one-stop shop for not only the estimated 102,000 coeliac sufferers and the 408,000 people who are gluten intolerant in Ireland, but also for family and friends who might be cooking for them over the festive season.

“Our goal is to demonstrate that it is easy to thrive during Christmas, despite the many difficulties avoiding gluten poses. We are delighted that Dunnes Stores are leading the way and demonstrating how achievable this is.”

The Christmas hub can be located at


For further information on coeliac disease and getting diagnosed, visit

© 2022 Checkout – your source for the latest Irish retail news. Article by Maev Martin. For more A-brand news, click here. Click subscribe to sign up for the Checkout print edition.

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