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Weekly Round-Up ... 28 March 2023

By Donna Ahern
Weekly Round-Up ... 28 March 2023

‘Gut-happy snacking’ brand Boundless has announced that it has secured a new national listing for its snacking portfolio with SuperValu. Boundless has launched two brand-new chip flavours: Smoky Bacon and Sour Cream & Onion, which will join its existing Sea Salt & Cider Vinegar and Chipotle & Lime variants. The brand noted that its gluten-free and plant-based snacks are ‘always activated, feature 100% natural ingredients, and are packed full of gut-friendly fibre and nutrients.’ Founded by commodities trader turned entrepreneur Cathy Moseley, Boundless launched to market in November 2017, with the goal of ‘revolutionising what functional snacking can be’. Now, nearly six years on, Boundless can be found in more than 4,000 stores across the UK, as well as 11 international markets, including Germany, Belgium and Asia. According to the company, in the last 12 months alone, the online business has seen in excess of 400% growth, and the brand has maintained its spot as Amazon’s choice for gut health snacks for more than two years running.

Spanish supermarket chain Mercadona has opened an office in Brussels, as it seeks to gain more visibility in Europe, according to local media reports. Spanish daily El Economista reported that the retailer is aiming to boost direct contacts with EU institutions primarily responsible for legislation and regulation. Mercadona has been a member of EuroCommerce, which represents the retail and wholesale sectors in Europe, for more than 15 years. According to, through its Brussels office, Mercadona also hopes to improve cooperation with suppliers to expand its business network and secure international purchases on a global scale.

Indian skincare start-up Mamaearth has put its initial public offering (IPO) on hold because of weak market conditions, two people with direct knowledge of the matter said – a month after two other Indian companies also scrapped their share sales. Mamaearth parent Honasa Consumer Ltd filed its documents for an IPO in December, planning to raise about $200 million to $300 million, through the issuing of new equity and an offer for sale of some existing shares, which could have valued the company at up to $3 billion, reports Reuters. Backed by investors such as Sequoia Capital and Belgium’s Sofina, Mamaearth is now in a “wait-and-watch mode,” the sources said, given the turbulence in stock markets globally, amid worries about the financial health of banks. Founded in 2016 by husband-and-wife duo Varun and Ghazal Alagh, Mamaearth has been betting on India’s booming beauty and personal-care market, which is estimated to expand to $30 billion by 2026 and has been growing by 12% a year, as per the company’s IPO papers. Mamaearth was last valued at $1.2 billion in January 2022.

© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more retail news, click here. Click subscribe to sign up for the Checkout print edition.


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