Dairygold joined ten other Irish companies at the ‘China International Import Expo’ (CIIE), which took place for the first time this month in the National Exhibition and Convention Centre in Shanghai, China.
The eleven Irish companies gathered under the Bord Bia stand with the message of ‘Enjoy; it’s from Europe’ and ‘Origin Green’.
Minister for Business Enterprise and Innovation Heather Humphreys lead the official delegation to attend the event, along with Minister of State for Food Forestry and Horticulture, Andrew Doyle.
Tara McCarthy, CEO of Bord Bia said that the CIIE provides a unique platform to meet both political and commercial stakeholders of significance in the Chinese market.
The inaugural event was opened by President Xi Jingping as part of China’s ‘One Belt, One Road’ strategy to encourage global trade.
The event ran from the 5th-10th November and attracted more than 400,000 domestic and overseas purchasers, according to deputy director of the CIIE bureau, Sun Chenghai.
© 2018 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.