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Bord Bia Urges Pork Producers To Chase Larger Market Share In China

It is being reported that Bord Bia is looking for Irish pork producers to grab a larger market share in China.

According to the Irish Independent, the Irish food board said that the Chinese region is becoming “increasingly critical” for the industry.

Bord Bia allegedly has its sights set on Chengdu in western China and Guangzhou in the south.

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China is one of the world’s largest market for pork, and it has recently seen trade with the U.S. slashed over the current trade war.

An outbreak of African swine fever in China also wiped out millions of pigs in recent months.

Last year, 21% of Irish pork exports went to China, our second-largest pork market after the UK. Irish pork, however, commands just 0.1% of the Chinese market.

Bord Bia suggested that it is difficult for Irish products to sustain awareness and demand, given the competitiveness of the market.

It added, however, that Ireland is well-positioned to cater to small- and medium-sized businesses.

© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click sign-up to subscribe to Checkout.

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