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Coca-Cola HBC Launches 2021 #YouthEmpowered Programme

By Maev Martin
Coca-Cola HBC Launches 2021 #YouthEmpowered Programme

Coca-Cola HBC has announced it will launch its 2021 #YouthEmpowered programme at the gradireland summer fair, today 16 June.

Designed by students, for students, the 2021 #YouthEmpowered programme will help participants across the island of Ireland stand out in the competitive post-pandemic jobs market.

Having conducted research in partnership with CEMs students at UCD Smurfit School, the global alliance in management education, Coca-Cola HBC has sought to understand what employers were seeking in future talent, and crucially how young people wanted to learn and access career support, in today’s more virtual world, the company said.

An initial virtual graduate fair will be followed by a free webinar series, hosted by renowned industry specialists and some of the country’s largest employers. Self-guided e-learning modules are also available to access for free as part of this year’s special 5th anniversary programme, it added.

Commenting at the launch, Miles Karemacher, general manager, Coca-Cola HBC, said, “As we realise the long-term impact the ongoing global pandemic, it is evident that young people remain particularly impacted and could feel the effects on their careers for years to come."


“We’ve, therefore, turned our focus to the development and delivery of tailored career supports that will help young people and recent graduates to realise their full potential – encouraging them to ‘Discover their Secret Ingredient’ and stand out in this competitive environment, he said.

One-to-One Career Guidance

This year’s #YouthEmpowered programme will also give registered attendees access to one-to-one career guidance and mentorship, delivered by a network of Coca-Cola HBC professionals from various business disciplines, including Marketing, Public Affairs and Communications, Human Resources, Sales and Supply Chain.

Leading industry experts participating in the first webinar on Wednesday 23 June include 2021 EY Entrepreneur of the Year finalist Aimee Connollyformer Irish Navy Captain and motivational speaker Marie Gleeson, and Belfast-born tech entrepreneur and author Kyle Gawley.

Commenting on her involvement in this year’s #YouthEmpowered programme, ‘Sculpted by Aimee’ founder Aimee Connolly said, "Starting off your career can be challenging but understanding your passions and your unique selling points can really give you the confidence to stand-out from the crowd."


“I worked hard to develop my craft and understand the chemistry of the beauty industry, but it was the soft skills I developed, like communication, networking and negotiation skills, that ultimately helped me to grow ‘Sculpted by Aimee’ into the international brand it is today,” she added.

Students, graduates and job seekers can register their attendance and book their one-to-one careers mentorship session here. 

© 2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more technology news, click here. Click sign up to subscribe to Checkout.


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