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Diageo One Launches New App For On-Trade Industry

By Donna Ahern
Diageo One Launches New App For On-Trade Industry

Diageo One – the B2B e-commerce platform created for on-trade customers in Ireland – has launched a new mobile-friendly version of the app.

The company explained that, after careful consideration of customer feedback, the app has been updated to reflect the daily challenges and issues with which bar managers and owners need assistance.

Not only can customers now access the best ordering experience from their pocket, but the app is also a one-stop location for customer support, digital assets, invoices, troubleshooting, recipes and business insights, to assist publicans across the country in growing their business.

As Efficient As Possible

Deborah Maher, regional sales and quality manager for Diageo in Dublin, commented, “We are eager to help our customers be as efficient as possible with their time and how they engage with Diageo, so being able to place an order any time of the day, regardless of where you are, with digital confirmation in seconds, is a game-changer.


“The Diageo One app provides our publicans with a multitude of branded assets in one location and streamlines their needs, simply, at the touch of a button.”

Positive Feedback

Since February 2023, 14 publicans across Ireland have been testing the Diageo One app and have provided positive feedback.

Tim Giblin, co-owner of the Tolka House, said, “The Diageo One app is a user-friendly one-stop shop for everything I could possibly need in the everyday running of my bar.”

Free Download 

The app, which is free to download on IOS and Android platforms, enables customers to access Diageo One on the go, offering quick and secure access, facilitating an omnichannel ordering process that allows customers to start their orders on one device and finish on another, even if they need to pause and resume at a later time, Diageo One explained.

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