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EML Launches Ireland's First Re-Loadable Gift Card Initiative

By Maev Martin
EML Launches Ireland's First Re-Loadable Gift Card Initiative

Trim-based payments technology giant EML and County Meath Chamber have made Meath the first county in Ireland to launch a shop local solution that can be easily replicated in any county.

Businesses in Meath that accept Mí Meath will be rewarding customers who shop locally by offering discounts whenever the reloadable prepaid Mastercard is used in-store.

Mí Meath cards can be collected in participating shops and loaded in real-time. County Meath Chamber says there is an appetite to keep money circulating in the county and is encouraging all types of businesses in the locality - service providers, charities and organisations - to become involved.

Registration is free and EML says there are no hidden fees or annual charge.

Meath GAA is an ambassador for the County Meath Chamber Mí Meath gift card programme.


"As a community-based sporting organisation, with its roots in every parish in the County, we understand the valuable relationship our clubs have with local businesses," says John Kavanagh, chairman at Meath GAA.

Paula McCaul, CEO at Meath Chamber, says that Mí Meath "is designed to keep our local economy booming by encouraging consumers to spend in Meath, which keeps money circulating in the locality and supporting Meath business in a win-win for all involved".'

Lee Britton, CEO Europe at EML, described Mí Meath as an "excellent example of where wonderful things can be achieved when local people work together for the greater good of their community".

© 2021 Checkout – your source for the latest Irish retail news. Article by Maev Martin. For more Retail news click here. Click sign up to subscribe to Checkout

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