Frank and Honest Coffee has announced that it is the first coffee company to create Autonomous Sensory Meridian Response (ASMR) videos, which it has launched online.
ASMR has amassed a huge following online, creating an entire subculture around the sensory experience videos, designed to 'relax people.'
“ASMR content is all about dialling up sensory through visual and sounds and we want to make this content the most immersive coffee content we have ever created," explained Rosemary Walsh, marketing manager, Frank and Honest Coffee.
"Our viewer will be brought so close to the process of our coffee that they will be practically be able to taste and smell it through the screen.”
To view the video click here
'On-The-Go' At Home
Musgrave’s coffee brand also launched a new 100% Arabica blend of Brazilian and Columbian coffee product range in June of last year.
At the time the group also posted YouTube videos to demonstrate how to replicate barista-style, on-the-go coffee drinks at home using Frank & Honest's Ground Beans, Coffee Pods and also from viewers own Cafetières.
Frank & Honest coffee and product range is exclusively available in SuperValu and Centra retail outlets nationwide.
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.