HelloFresh has announced that it has launched a meal kit delivery service in Ireland.
The global food solutions group noted that it will operate its delivery service from its recently opened Dublin-based operation.
According to the company, the meal kit category in Ireland is still in its infancy, giving HelloFresh the opportunity to establish and define the sector in a market of 1.7 million households.
“We are excited to offer customers in Ireland a new cooking experience, distinguished by fresh, local ingredients, a broad variety of dishes, and a maximum amount of convenience. We are looking forward to broadly establishing and leading the meal kit category in Ireland,” commented Thomas Griesel, co-founder and CEO of HelloFresh.
Griesel said that – profiting from HelloFresh’s global know-how and local culinary expertise – the company is going to offer an “exciting mix” of Irish recipes and a bespoke collection of HelloFresh recipes from its 17 international markets.
“Our thorough analysis has shown that the Irish market is ready for meal kits, and that the country offers great conditions to expand our total addressable market,” Griesel added.
The company was founded in Berlin in November 2011.
It currently operates in the USA, the UK, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden, France, Denmark, Norway, Italy, Japan and, most recently, Ireland.