Maxol 'Diversifies Business' As It Moves Into The Renewable Energy Sector

By Donna Ahern
Maxol 'Diversifies Business' As It Moves Into The Renewable Energy Sector

Maxol has announced that at the end of June, it is planning to diversify its business with a move into the renewable energy sector.

The forecourt retailer said that it has collaborated with a technology-based energy supplier Evermore to create a renewable energy software platform and specially designed app, called Bright.

'Bright will offer just one simple tariff and provide customers with affordable green electricity at a fair and transparent price,' the company explained.

'Its technology-driven and simplified approach will change how people manage and pay for their energy,' it added.

Customers will no longer spend time and money managing complex energy tariffs and bills, and unlike other suppliers, there are no ties in or exit fees.


“This is a significant move for Maxol as we look to diversify our business by making a move into the renewable energy sector," said Brian Donaldson, CEO of The Maxol Group.

"Such a move was an intrinsic part of our growth and diversification strategy, but it was crucial that we partnered with the right people with the experience, technical know-how, entrepreneurial spirit and vision to make it happen," he added.

Bright Entrepreneurs

Evermore was founded by entrepreneurs, Ciaran and Stephen Devine who have been operating in the renewable energy sector for many years.

“Bright’s beauty is in its simplicity. We are offering one simple variable rate tariff to everyone – that’s it. So, when prices fall, savings can be passed on to bright’s customers, the way it should be," said Ciaran Devine.


“It also means new customers won’t receive an introductory rate before being automatically moved onto a much higher tariff after say, 12 months like you see with most other suppliers in the market."

Bright has created 15 new jobs at its Belfast HQ where it will manage its island-wide operations.

The company said that it is planning to double its workforce in the coming months.

© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.

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