Servicing more than 50,000 customers across the island of Ireland, Musgrave MarketPlace noted that it currently provides an expansive selection of products, from food and beverages to equipment, packaging, office furniture, and electricals.
Customers can purchase more than 14,000 products from the core Musgrave MarketPlace range, however, the improved website now features the option for customers to buy from its new Extended Range.
The wholesaler explained that the Extended Range is a digital-/website-only curated range, hosted on behalf of trusted suppliers and delivered directly to customers from the suppliers’ own distribution centres.
As this service grows, it will give customers even more choice and offer local suppliers the opportunity to access Musgrave MarketPlace’s vast customer base across foodservice, retail and SMEs.
“Covid has accelerated a move to digital for many of our customers. Indeed, we’re seeing online as the fastest-growing channel for our customers and expect that 60% of our orders will come through online by the end of 2024,” commented Michael McCormack, managing director at Musgrave MarketPlace.
“With this in mind, it was crucial that we invested in making our online ordering experience as simple and user-friendly as possible. The digital space is a core part of our strategy, and we are committed to innovating in this space to deliver world-class customer experiences.”
Improved And Optimised Website
According to Musgrave MarketPlace, the new website boasts an intuitive search function and an enhanced navigation system, improving the customer journey and making products simpler and more efficient to find.
Optimised across multiple platforms, the site works ‘seamlessly’ on desktops, mobile phones, and tablets.
With a host of brand-new features, customers can benefit from real-time stock information, notifications for when items are back in stock, and suggestions for alternative/similar products.
Accurate delivery lead times are also available on all products, letting customers know when they should expect to receive their orders, and allowing them to plan accordingly.
Additionally, a click-and-collect service is available from local Musgrave MarketPlace branches nationwide, seven days a week.
The new login system permits multiple users per company to sign up with various permissions, allowing staff members to put orders together and managers to approve them before they are processed.
“The new website is slick, easy to navigate, and, as ever, contains everything that we could possibly need to run our business. Often, we are ordering similar stock week to week, so the new features that let you save lists and flag your favourite items makes placing repeat orders simple for all our employees,” said Rory Stack, head chef at the Yacht bar and restaurant, Clontarf.
“The easy access to our financial information, statements and invoices also cuts down on admin for our busy management staff, saving much-needed time,” Stack added.