Retail Excellence has said that some retailers have reported increases in sales by 26% as a result of their website displaying its eCommerce Trustmark, which it introduced this time last year.
The group outlined that the Trustmark enables retailers to 'access to information to keep their website up to date on legislation and benchmarking for best practice as well as an international complaints handling processes'.
"The Ecommerce Europe Trustmark protects consumers when making a purchase through an online shop in another EU country," the retail representative body said in a statement.
"If you see the Ecommerce Europe Trustmark on the website of an online shop you are visiting, it means that the retailer has made a commitment to work in compliance with European and national legislation and the Ecommerce Europe Code of Conduct thereby guaranteeing ethical standards in the digital marketplace and making sure you are safe when shopping online."
Online Shopping Expansion
The group highlighted that shopping online is expanding rapidly in Ireland and across Europe with an expected €602 billion spend in 2018.
“As retail is becoming increasingly boundary-less, Irish online retailers are beginning to focus more on increasing their sales and focusing on markets outside of Ireland," explains David Campbell, eCommerce Manager with Retail Excellence.
The Trustmark is important to them in their endeavors as 65% of European consumers will not purchase goods unless a Trustmark is displayed on a website. With over €20 million being spent by Irish consumers online every day is imperative that e-tailers demonstrate their website is a safe place to shop and the eCommerce Trustmark assures this.”
Trustmark awardees will be subject to audits throughout the year to ensure ongoing compliance.
"The net benefit for online retailers looking to trade in Europe will be a direct reduction in barriers to entry for cross-border trade," the group said.
© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.