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SuperValu Renews Partnership With Everymum

By Maev Martin
SuperValu Renews Partnership With Everymum

SuperValu has announced that its ongoing partnership with Everymum has been renewed for an additional three years.

Over the past 14 years, SuperValu and Everymum have worked together to distribute over 700,000 free baby gift bags to new mums nationwide, in store.  

The Everymum gift bag is full of free baby product samples, such as baby toiletries, nappy bags and wipes, along with discounts and useful information, the retailer noted. 

The bag also includes a SuperValu online shopping voucher to the value of €10 off an €80 spend. There are approximately 50,000 bags distributed each year to new mums across Ireland.

“Over the past 14 years, we have helped distribute almost 700,000 free baby gift bags to new mums across the country, and we know how much they love coming in store to collect their bags, packed with useful products and information,” said Shane Lynch, marketing manager, SuperValu. 

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How to Collect 

Pregnant women and new mums can collect their gift bags from their local SuperValu store. 

Gina Miltiadou, on behalf of Everymum, said, “We are delighted to be renewing our partnership with SuperValu for the distribution of the Everymum gift bag.

“This will ensure that every mum in Ireland gets the support she needs as she embarks on the most important journey of her life,” Miltiadou added. 

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© 2021 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign up to subscribe to Checkout.

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