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Younger Consumers More Likely To Trust Black Friday Deals, Notes CCPC

By Donna Ahern
Younger Consumers More Likely To Trust Black Friday Deals, Notes CCPC

Recently published research by the Competition and Consumer Protection Commission (CCPC) has revealed that younger consumers more likely to trust Black Friday deals.

The data indicated that 65% of those aged 15-24 plan on shopping in the sales.

Commenting, Grainne Griffin, director of communications, CCPC, said, "Young people are more likely to shop in the sales, more likely to trust advertised discounts, and less likely to do research about prices."

Other Findings

Almost half (45%) of those surveyed say they are likely to buy during the Black Friday sales.


The predicted average spend is down from €398 in 2022 to €343 in 2023.

Men plan to spend more on average in the sales than women, with 29% of men and just 18% of women expecting to spend at least €500.

Of those likely to shop in the sales, 48% are planning on buying electronics, with laptops, tablets, phones and TVs featuring heavily, the research shows.

'Shop Around'

Griffin noted that while the CCPC encourages all consumers to shop around, retailers must be aware that it is illegal to mislead consumers.


“Three out of five sales shoppers say they’re motivated by discounts – this is why it’s so important that retailers are honest and transparent about reductions.

"You can’t discount a product from a price it was never on sale for, or hike the price up for a couple of days so you can advertise a discount based on that artificially high price.

"The CCPC is actively monitoring online and instore discounts to ensure that consumers are not being misled.”

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