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Topaz Begins Circle K Rebrand

Published on Apr 13 2018 9:51 AM in Retail tagged: Topaz / Alimentation Couche-Tard / Circle K / Forecourt Retail

Topaz Begins Circle K Rebrand

Forecourt operator Topaz has started rebranding as Circle K today, with €20 million allocated to change its more than 420 forecourts across the country over the next 18 months.

The company said that the Re.Store brand will be replaced, but the existing food offering will remain, according to RTÉ.

Canadian firm Alimentation Couche-Tard bought Topaz from businessman Denis O’Brien in 2015 in a deal valued at over €400 million.

Streamlining

The Circle K rebrand will bring the company’s Irish operations in line with the global business, according to the company.

It will also invest an additional €35 million into four new sites, two in Co. Kildare, one in Gorey Co. Wexford and one in Athlone Co. Westmeath.

The new sites, as well as the completion of recent newly-developed sites at City North beside the M1 in Dublin, and Junction on the M8 in Fermoy will create 240 jobs, bringing the number of full-time employees to just under 2,400.

Mixed Results

Several businesses aligned to the forecourt retailer Topaz posted mixed trading performances last year, The Irish Times reported.

Couche-Tard invested over €300 million in cash into Topaz last year, transferring a number of global functions to Ireland.

© 2018 Checkout – your source for the latest Irish retail news. Article by Kevin Duggan. Click subscribe to sign up for the Checkout print edition. 

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