Supervalu Signs €160,000 Deal With Cashel Farmhouse Cheesemakers
Published on Apr 23 2013 9:00 AM in Uncategorised
SuperValu has signed a deal with Cashel Farmhouse Cheesemakers to exclusively stock its Cashel Blue Cream Cheese.
Worth €160,000, the deal will see the newly launched product – a mix of Cashel Blue, cream cheese and fresh cream – available only in SuperValu stores.
Martin Kelleher, Managing Director, SuperValu, said, “Irish food producers are globally renowned for the quality of their produce. Our partnership with Cashel Farmhouse Cheesemakers is part of our on-going commitment to Irish suppliers and the Irish agri-food sector. Delivering quality Irish produce to our customers is an important part of our business, so partnering with innovative producers enables us to bring the very best to our customers.”
Commenting on the partnership, Sarah Furno, Managing Director, Cashel Farmhouse Cheesemakers, said: “We have been making cheese on our farm for over 30 years using local, natural ingredients and are delighted to offer our new Cashel Blue Cream Cheese exclusively to SuperValu customers. Produced using only 100% natural ingredients, our aim is to make a spreadable and smooth blue cream cheese which will make specialty cheese accessible to everyone.”
Above: Sarah Furno, Managing Director, Cashel Farmhouse Cheeses and Paul Gleeson, Category Manager of SuperValu sample the produce at the announcement.