Chia Bia Reveals Vibrant Rebrand And NPD

By Donna Ahern
Chia Bia Reveals Vibrant Rebrand And NPD

Following its acquisition by Armagh company, Linwoods in 2020, the Chia Bia brand has taken on a vibrant new look that highlights the health benefits of its nutritious chia seeds.

Chia Bia was originally formed in Tramore in Co Waterford and was the first company to bring whole, milled, and flavoured chia seeds, not only to Ireland, but to Europe.

Linwoods, which is well known for its milled flax, hemp, and chia seed ranges, recognised the potential of Chia Bia and realised it was ‘time for a Chia change.’

The new owners set out to understand the Chia consumer and how Chia Bia could further meet the needs of the market.

This involved considerable research and investment into redeveloping the Chia Bia brand for growth in the UK and Ireland.

The result is a completely new look, which is being rolled out this month, and the unveiling of new functional products – Chia Bia Gut Health and Chia Bia Immune Support – which are being added to the range as part of Linwoods’ strategy to bring Chia Bia to the next level.

“We are delighted to launch this exciting rebrand after two years of intensive research, product development and brand design,” says Chia Bia marketing manager, Orla O’Hare.

“When we first acquired Chia Bia, we could see huge potential, but we knew that we needed to modernise the brand. Our customer-led approach to these new designs and product development is a very exciting step change for Chia Bia and we look forward to seeing it on shelf in the coming weeks.”

'Strength Food'

Chia is the Aztec word for 'strength‘ and Bia means 'food' in Irish.

Chia Bia’s long-established Whole Chia Seed is renowned for its quality and versatility.

Rich in Omega 3, which contributes to the maintenance of blood cholesterol levels, and offering a source of fibre and protein, these little seeds are incredibly nutritious.

Chia Bia’s dynamic and eye- catching new look highlights the health benefits of these seeds and the versatility of the products – the Chia Bia range can be added into any meal or baked product.

“We are delighted to be adding Chia Bia to our portfolio of seed brands,” says Patrick Woods, managing director of Linwoods Health Foods.

“At Linwoods, we are focused on producing the highest quality health foods to support and enhance a balanced lifestyle and a healthy diet and there is no doubt that Chia Bia does just that.”

Chia Bia is widely available in the UK and Ireland’s independent health food stores, as well as in Holland and Barrett, SuperValu and Dunnes Stores.

New Functional Products

According to Linwoods, their new Chia Bia Gut Health product specifically supports the normal function of digestive enzymes, which in turn supports the digestive system. It is also high in calcium and contains a unique strain of live bio cultures that support your digestive health.

Meanwhile, the new Chia Bia Immune Support product has added vitamins and minerals specifically selected to support the immune system, such as Vitamin D, and high levels of Vitamin C and copper.

Chia Bia is easy to incorporate into your diet and is best added in a tablespoon serving (30g) to cereals, porridge, fruit, yoghurt, salads or smoothies, or it can be used in baking.

About Chia Bia

Chia Bia produce a range of healthy superfood combinations, which are a convenient, easy and quick way to get a wide range of essential fatty acids, vitamins and minerals in your diet.

For further information, visit Chiabia.com.

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