The aim of this year’s initiative is to ‘redistribute over 143,000 meals across Ireland and Northern Ireland’.
Suzanne Delaney, development director of FoodCloud, said, “Christmas this year will be significantly more expensive for families across Ireland, and with one in every nine people in Ireland living on an income below the poverty line, we are working to help those who need it most.”
Méabh Austin, NI development manager, FareShare, part of Homeless Connect, added, “Approximately 316,000 – 17% – of people in Northern Ireland lived in relative income poverty in March 2021, according to the Department for Communities.
“This statistic comes from before the significant cost increases we have seen in 2022, demonstrating the increased need to tackle food poverty this festive season.”
‘Win A Meal, Give A Meal’
The soft-drink giant highlighted that, in order to build on this partnership for Christmas, shoppers in Tesco stores across Ireland will be in with a chance to win a meal out, as part of its ‘Win a Meal, Give a Meal’ campaign.
For every entry received, Coca-Cola will donate a meal to FoodCloud, up to the value of €20,000, representing 67,000 meals set to be donated this year.
The winners will receive a voucher worth €500, the company noted.
Rosemary Garth, communications director, Tesco Ireland, said, “We are long-term supporters of FoodCloud and advocates for reducing food waste and redistributing edible surplus food.
“Our ‘Win a Meal, Give a Meal’ initiative with Coca-Cola seeks to surprise customers who are all facing rising costs, while also highlighting and supporting the incredible work of FoodCloud.”
As part of this experience, Coca-Cola will donate €15,000 to FoodCloud, supporting the redistribution of 50,000 meals, and £8,000 to FareShare, supporting over 26,000 meals.
In addition, FareShare will receive £10,000 worth of Coca-Cola products over the festive season.
Reducing Carbon Emissions
Tom Burke, corporate affairs and sustainability director, Coca-Cola HBC Ireland and Northern Ireland, said that these organisations do incredible work to fight food waste and, crucially, to combat food insecurity.
“In addition, reducing food waste helps to eliminate thousands of carbon emissions and supports our journey to becoming a truly circular organisation,” said Burke.
“With consumers battling significant cost increases this year, we hope this partnership can help ensure Christmas finds its way to those in need across the island.”