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Fujitsu Rolls Out Omni-Channel POS Application

Fujitsu has made its new omni-channel Point of Service (PoS) application available to Irish retailers as part of a global rollout, the company has announced.

The Fujitsu Retail Solution Market Place application allows retailers to increase revenue while reducing IT costs, by supporting enterprise-wide transaction and order fulfillment, enabling customers to make purchases via traditional PoS, online and mobile channels using a single user interface (UI).

The application has sparked global interest, from major retailers, retail analysts and retail architects alike.

Fujitsu Market Place combines both orders and in-store shopping in a single transaction, delivering uniform pricing, promotion and customer experiences across online, in-store or mobile device formats. The company says that it results in increased profitability for retailers through a reduction in ‘dropped baskets’, while providing customers with a quicker, simpler and more accurate service.

Roland Tritsch, Director of Business & Application Services for Fujitsu Ireland said, “Despite challenging times in recent years, the retail sector in Ireland has seen a strong pattern of growth in 2014. As we look to the future, Irish retailers need to invest in technology solutions that allow them to easily adapt to rapidly changing market conditions.”

© 2014 - Checkout Magazine by Emily Horne.

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