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Kellogg’s 2024 GAA Cúl Camps Highlight Diversity And Inclusion

By Sarah O'Sullivan
Kellogg’s 2024 GAA Cúl Camps Highlight Diversity And Inclusion

Kellogg’s and the GAA have announced the return of their Cúl Camps for 2024, as they offer spaces to children of migrant families across the country.

The camps, with a focus on diversity and inclusion, will run from late June until the end of August.

Working in collaboration with the GAA and the Irish Refugee Council, spaces will be made available at a number of clubs across the country.

This will enable children to experience all things GAA for a day, with the option of staying for the full week of activity if they want.

To demonstrate its commitment to getting these children involved, Kellogg’s will also support families by providing transport to and from the Cúl Camps.


This first year of the programme is a crucial starting point within a long-term vision to ensure that Kellogg’s GAA Cúl Camps not only help those in need, but encourage long-term diversity in the game.


Launching the campaign were Kellogg’s GAA Cúl Camp ambassadors and sports figures Dublin LGFA star Sinéad Goldrick and former Leitrim hurler Zak Moradi.

Born in a refugee camp in Ramadi, Iraq, Moradi settled in Carrick-on-Shannon aged 11.

Though unable to speak English at the time, he discovered a talent for hurling, which enabled him to put down roots and forge lifelong friendships.

Goldrick, a former GAA Cúl Camp ambassador, recently returned from Australia and has rejoined the Dublin ladies’ panel ahead of championship season.


Moradi and Goldrick were joined by Amelia Lilly Kelly, ten, Tawsif Ahamd, 13, Katie Conroy, eight, Makar Sviderski, eight, Max Learmouth, eight, and Maddie Moir, ten, from St Laurence O’Toole’s National School, in Dublin 1, at the launch.

‘Make A Difference’

Commenting on the initiative, Kellanova Ireland general manager Sarah Ferguson said, “It is fantastic to see that Kellogg’s GAA Cúl Camps continue to grow and be such a key part of so many children’s summer break!

“This year we are embarking on a journey to really make a difference by putting into action our Better Days Promise of encouraging well-being and supporting families in our communities.

“Kellogg’s GAA Cúl Camps have long played a vital role in helping young people to explore new interests and stay active, as well as creating new and meaningful lifelong friendships.”

Ferguson concluded, “We are delighted to trial this initiative for the first time this year, to introduce children from different cultures and backgrounds to the joy Kellogg’s GAA Cúl Camps can bring.”


GAA Uachtarán CLG Jarlath Burns added, “Kellogg’s GAA Cúl Camps are one of the highlights of the GAA calendar, and we are very grateful to the coaches, coordinators, clubs and volunteers that make it happen.

“We are really looking forward to welcoming thousands of children across the country to their local GAA clubs to experience an action-packed and fun-filled week.

“I would also like to thank Kellogg’s for their ongoing commitment in a partnership which continues to be an incredible success, and I look forward to working to ensure this continues over the coming years.”

For more information on Kellogg’s GAA Cúl Camps or to register, visit

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