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Beiersdorf To Appoint De Loecker CEO In December - Reports

Published on Sep 21 2018 9:30 AM in A-Brands tagged: Beiersdorf / Nivea / CEO

Beiersdorf To Appoint De Loecker CEO In December - Reports

Beiersdorf, the maker of Nivea lotions, will appoint current deputy chief executive Stefan De Loecker as CEO effective from December, German monthly manager magazine reported on Thursday.

The company had said in June that CEO Stefan Heidenreich, 55, would step down when at the end of 2019 or earlier, depending on when a successor was selected.

At that time, De Loecker, 51, was named deputy CEO and commissioned with the development of Beiersdorf's strategy.

Beiersdorf declined to comment on the manager magazine article.

Heidenreich took over as CEO in April 2012 at a time when Beiersdorf was losing market share to rivals such as L'Oreal and profit margins were falling.

Under his leadership, the group has regained market share, introduced a new Nivea logo as part of his Blue Agenda strategy, focused on emerging markets and stripped out underperforming product lines.

De Loecker, a Belgian, presented the first results of his strategic plan to the supervisory board this month, the magazine said. He is to be named Heidenreich's successor before the Christmas holidays, it said.

News by Reuters, edited by Checkout. Click subscribe to sign up for the Checkout print edition.

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