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Guinness Launches New TV Ad Campaign 'Arthur Guinness Projects'

Guinness launches its new TV ad campaign 'Arthur Guinness Projects' today, which aims to celebrate creative talent in Ireland. The advert will first be broadcast tonight at 7.45 p.m. on RTE 1 and showcases applicants of the project from the worlds of food, arts, sport and music.

Stephen O’Kelly, Guinness Marketing Director, said, "Over 600 projects from across the country have submitted to the Arthur Guinness Projects and the depth of creative talent and innovation has been exceptionally impressive and inspiring.”

The ad was shot in Dublin last month and features applicants who portray the creative talent of Ireland; those whose ideas, passion and spirit are enhancing and shaping the culture and identity of the country.

The project includes mentoring and promotional support and will invest €3 million over the next three years, with up to 20 projects benefitting annually. Applicants can be voted for until August 23rd on www.arthurguinnessprojects.com.

Pictured: Elaine Harrington, Dublin rapper.

© 2013 - Checkout Magazine by Genna Patterson

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