The Guinness Storehouse is expecting to welcome its 20 millionth visitor since it opened its doors to the public back in 2000 in the coming months.
Last year it reported over 1.7 million guests passing through its doors.
The majority of these guests are from Mainland Europe, with Ireland’s top tourist destination claiming that 32% of all travelling guests are from the continent.
It added that the highest year on year growth was from Italy, which increased its visitor numbers by over 31% and Germany which was up 22%.
The US continues to show strong performance making up over 30% of all visitors to the Guinness Storehouse this year. Over the past 5-years, the venue has seen the number of US visitors effectively double, growing by 196%.
'Must Visit' Destination
“2018 was another incredibly successful year for the Guinness Storehouse,” Paul Carty, Managing Director of the Guinness Storehouse said.
“Our aim is to position Ireland and the Guinness Storehouse as a year-round, ‘must visit’ destination, to ensure that the contribution of tourism to the economy continues to expand.
“With a focus on seasonality, this year we heavily internationally promoted key events: International Stout Festival in November and St. Patrick’s Festival in March.”
This year, the Guinness Storehouse plans to double the size of its Gravity Bar as it gets ready to welcome its 20 millionth visitor.
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.