Musgrave Agrees Acquisition of Northern Ireland BrewDog Distributor, Drinks Inc
Musgrave has announced that it has agreed to acquire the brand and company assets of drinks group Drinks Inc who distributes brands such as BrewDog and Dingle Distillery in northern Ireland.
Established in 2001, the Belfast based agent for premium brands and wineries has an annual turnover of almost €77 million (£66 million).
With a portfolio of over 1,000 products covering the spirits, wines, beer and soft drink categories, Drinks Inc is also the exclusive distributor of wine brand Isla Negra.
“As one of the fastest growing drinks companies on the island of Ireland, Drinks Inc is an excellent strategic fit for Musgrave and will strengthen our existing offer to the market," said Chris Martin, chief executive, Musgrave.
"The acquisition forms part of our overarching Growing Good Business strategy to deliver long term sustainable growth and follows a £28 million investment programme to open 20 additional stores and revamp 40 existing stores in Northern Ireland that was announced earlier this year."
Kevin O’Leary has been appointed as the new business director of Drinks Inc with Paul Camplisson, owner of Drinks Inc remaining on a consultancy basis and working closely with Kevin to grow the business.
"In a relatively short period of time, we have firmly established ourselves as one of the largest independent drinks distributors in the market," said Paul Camplisson, Owner of Drinks Inc.
"Musgrave will enable us to provide an enhanced service to our customers and their track record of growing successful customer-focussed businesses makes this the right move for Drinks Inc.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.