Non-Alcoholic Beer Continues To Gain In Popularity – Drinks Ireland

By Sarah O'Sullivan
Non-Alcoholic Beer Continues To Gain In Popularity – Drinks Ireland

Sales of non-alcoholic beer continued to grow last year, while beer remained Ireland’s favourite alcoholic drink, a new report from Drinks Ireland has revealed.

Beer in Ireland held 42.9% of drinks’ market share in 2023, as domestic beer production saw a slight increase of 1.6%.

This continued its recovery from a significant 110% surge in 2022, following pandemic restrictions.

Sales of non-alcoholic beer grew last year, by 18%, as production surged by 50%, in response to rising consumer demand.

Non-alcoholic beer’s market share is now over 2% – an almost 100% increase over the last four years.


This is on the back of strong consumer-driven demand, linked to the ongoing trend of moderation and sober curiosity.

‘Availability And Awareness’

The new market category is catching up with European averages and global trends – a momentum that Drinks Ireland recommends should be supported by both industry and government.

Non-alcoholic products have proven hugely popular with consumers seeking to moderate their consumption.

On an overall EU level, 7% of drinks sold are non-alcoholic alternatives.

In Spain alone, non-alcoholic beer has reached nearly 14% market share, and Irish producers are confident that Ireland is on course to see similar market figures of non-alcoholic products.


This supports both industry and government aims of increasing moderation.

Commenting on the report, the director of Drinks Ireland, Cormac Healy, said, “The growth of 0.0% beer in Ireland is a direct result of investment and innovation by the industry, reacting to consumer demand.

“This growth is driven by increased availability and awareness of non-alcohol beers, as well as consumer demand for moderation and balance.

“This continues to be a positive trend within the industry that needs ongoing support to grow.

“We are continuing to see a drop in alcohol consumption in Ireland, aligning with other European countries in this regard.


“While consumption continues to decrease, beer exports are consistently increasing.

“Beer reached an impressive €330 million in export value in 2023 – an 11% increase from 2022.

“The industry’s growth will rely on the support shown to it by the government through reasonable policies that reflect our changing relationship with alcohol.”

Read More: Drinkaware Encourages Young People To Socialise Safely This Summer

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.