Rosé has been slow to gain traction in the Irish market. However, it appears that the factors that created rapid growth in the UK’s Rosé market are now at play in Ireland. Kevin Ecock reports
Healthy and growing wine markets have the ability to introduce new ideas, styles and categories.
Volume growth, however, is often allied to price reductions and special offers. Each of these holds back innovation and nearly always promotes mediocrity, as globalised ideas and products are shipped in to fill voids created by populist demand.
