Diageo has reported that net sales of Guinness on the island of Ireland grew by 4% last year, driven by initiatives such as 'The Brewers Project', and strong marketing campaigns.
In its preliminary results for the year ending 30 June 2016, Diageo also reported that the Guinness Hop House 13 Lager now holds almost 3% of the lager market in the Republic of Ireland.
Globally, net sales of Guinness also grew by 4%. In Nigeria, momentum continued and net sales grew 3%, while in Cameroon and Ghana, net sales increased double digit. Guinness also gained share and increased net sales in Great Britain.
Meanwhile, net sales of Diageo’s liqueurs portfolio grew by 3%, with Baileys seeing growth in global net sales of 4%, driven by double digit growth in Great Britain.
On the island of Ireland net sales of spirit were down 1%, however, within the category, gin is still the fastest growing segment in this market. Tanqueray grew 107% in volume and has been voted number one Bartenders Choice spirit brand, as voted by the World’s Top Fifty bars and Gordon’s grew 4% in volume.
Country Director for Diageo Ireland, Oliver Loomes commented on the results, “Diageo Ireland continued the momentum it had built in the first half of the year to close with a strong result, made possible by the amazing campaigns and activations that were carried out by our brilliant teams.”
© 2016 - Checkout Magazine by Jenny Whelan
