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The Guinness Storehouse Named Europe’s Leading Tourist Attraction 2023

By Donna Ahern
The Guinness Storehouse Named Europe’s Leading Tourist Attraction 2023

The Guinness Storehouse has been named Europe’s Leading Tourist Attraction 2023, at the World Travel Awards, which were held in Batumi, Georgia, on Friday 29 September.

The Guinness Storehouse came out on top against other iconic tourist attractions, including the Eiffel Tower, in France, Buckingham Palace, in England, and Barcelona’s Sagrada Família.

For the second year in a row, the Guinness Storehouse has also been voted Europe’s Leading Beer Tour Visitor Experience.

The home of Guinness was the only Irish nominee in this year’s ‘Beer Tour Visitor Experience’ category, which included Fuller’s Brewery, England, the Heineken Experience, the Netherlands, and the Budweiser Budvar brewery, Czechia.

Catherine Toolan, managing director, Diageo Irish Brand Homes, said, “We are honoured to be in the same company as such renowned tourist attractions from across Europe.


“This is fantastic recognition for Irish tourism, and for everyone at [the] home of Guinness, who create a world-class visitor experience and a warm Irish welcome for […] thousands of people each day.”

The World Travel Awards

Now in their 30th year, the World Travel Awards – often dubbed the ‘tourism Oscars’ – are the ‘most prestigious, comprehensive, and sought-after awards programme’ in the global travel and tourism industry.

The awards acknowledge, reward and celebrate excellence and are recognised globally as the ultimate hallmark of industry quality.

Toolan noted, “In the past 12 months, we have welcomed 1.4 million visitors to the Guinness Storehouse from 165 countries, who come through our famous black gates to experience the best of modern Irish culture, to learn more about our 264 years of history in the heart of Dublin, and get to taste a beautiful pint of Guinness or Guinness 0.0.”


Visitor Experience 

Paul Kelly, CEO of Fáilte Ireland, added his support, saying, “This award is excellent recognition for the quality of the visitor experience at the Guinness Storehouse and is particularly special, as these awards are voted for by the public.

“The Guinness Storehouse is an important part of the tourism offering in Dublin and offers a unique and world-class visitor experience for anyone visiting Ireland, as well as for visitors to Europe from around the world.”

A visit to the home of Guinness includes a behind-the-scenes look at the craft of brewing a perfect pint of the black stuff, an exhibition and cinema room experience dedicated to the history of Guinness advertising, and the chance to enjoy a pint in the Gravity Bar while enjoying a view of Dublin.

As well as the incredible history, visitors learn about the future of Guinness and its most recent innovations, including Guinness Nitrosurge, Guinness MicroDraught and Guinness 0.0.


Read More: Guinness Launches ‘Don’t Jinx It’ Campaign With Irish Rugby Legend Brian O’Driscoll


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