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The Rise Of A New Type Of Consumer: The 'Flexitarian'

On the back of ‘Veganuary’’ - it’s clear that opposed to ditching meat entirely, many consumers are now opting to cut down on their meat intake and alternating between a vegan/vegetarian and meat-based diet. This has given rise to a new type of consumer dubbed the ‘Flexitarian’, writes Donna Ahern

Until recently, vegetarians and vegans were traditionally the only consumers to purchase meatless products, but that has changed significantly over the past couple of years.

The plant-based/meat-free market is expanding in Ireland on the back of a rise in consumers adopting healthier lifestyles.

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